How insurance can compliment your park service
Sep 19, 2011
Bespoke cover to suit the customers on your park
An insurance arrangement with Leisuredays, can be tailored specifically. Gareth Walker, Business Development Manager at insurance specialists Leisuredays explains,
“A park insurance arrangement gives you the flexibility to tailor cover to suit the customers on your park, which is extremely important as no two parks are the same. For example we can change elements of the policy to extend cover in certain areas, or reduce our rates within certain price brackets, all of which help the park to get the best possible policy for customers at a price which will ensure healthy take up rates.”
Public Liability cover is an essential aspect, without it, owners of holiday homes on your park could be liable for any damage or injury to another owner, or their property. Leisuredays can offer £5 million Public Liability Insurance.
Ensure every customer is insured
An insurance arrangement that covers all units on the park makes it much easier to keep a track of who is insured and who isn’t.
Leisuredays have taken this control one step further with their Leisuredays Live system, as Gareth explains,
“Leisuredays Live is an automated email system which regularly updates park operators with information about who’s insured, as well as take up rates and commission earnings, helping them to stay in control of their customer insurance arrangement without any of the administration hassle.”
Simplicity for customers, simplicity for you
Leisuredays unique way of working means there are reduced Financial Services Authority regulations, as the broker handles all aspects of the insurance process including collection of premiums, arranging mid-term adjustments, issuing documents and providing insurance advice. Plus, by letting a specialist broker handle the administration side of customer insurance you free up your own and staff’s time to concentrate on running and developing the park.
By having a chosen insurance partner in place it not only improves your relationship with existing customers but crucially it takes away one of the worries of new customers looking to buy on your park.
Leisuredays have gone one step further in helping park owners attract new customers by launching a ‘Free Insurance’ option for parks, as Gareth explains,
“Offering free insurance to new customers is a great way to attract new business to the park and could just be the incentive that helps you close a deal on a unit worth tens of thousands of pounds.”
Swift claims handling is a vital part of your park service
In the event of a claim it’s important for the parks operation that the whole claim is dealt with quickly and fairly. Debris removal, resiting and reconnection costs are covered (if the unit is replaced), restoring the park back to normality. The last problem a site owner wants is unhappy owners on the park.
Stuart runs a holiday home park in Cumbria which had many losses all at once; he highlights the benefit of having the right cover in place,
“When we suffered numerous losses, the Leisuredays team were immediately on hand to provide support and advice - and my customers’ holiday homes were replaced very quickly through my usual contacts.”
Maximum profit for minimum effort
Chris Nettleton, Director of Leisuredays insurance explains,
“Leisuredays aim to boost a park’s earnings from insurance commission whilst reducing the time they spend on insurance administration. This means park owners get back the time they previously spent on admin and can earn more income from insurance commission. Plus we have an in-house marketing and design team who help to promote the insurance to your customers which improves take-up rates, increases your profits, compliments and protects the park business.”
Leisuredays are holiday home and park home insurance specialists and have business development managers covering the whole of the UK and N. Ireland.
To find out more about developing an insurance arrangement with Leisuredays:
Call them on 01422 396 772
Email development@leisuredays.co.uk
Or visit www.leisuredays.co.uk/parkoperator
Leisuredays is a trading name of Caravan Guard Limited, registered in England number 4036555. Caravan Guard is authorised and regulated by the Financial Services Authority (FSA). Available to UK residents only (including Northern Ireland). Calls may be recorded
The Leisuredays Development Team (from left to right): Ross Gardiner, Gareth Walker, Chris Nettleton, Laura Downes, Paul Clampin, Alan Dixon
