Dealer Guard

Dealer Guard is a business insurance policy specifically designed by us for caravan and motorhome dealerships.

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Andrew Woods Cert CII

Andrew Woods Cert CII

Account Executive

01422 398 678

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We moved to the Dealer Guard scheme 8 years ago and have received exceptional service throughout the subsequent years. Their team really understand our market and have always been on hand to resolve any issues promptly. In 2013 we were unfortunate to suffer a large loss due to a hail storm, the Dealer Guard claims team and their loss adjuster were exceptional and managed to turn round the claim in a short space of time to ensure our business was able to continue with minimal disruption. I wouldn’t hesitate to recommend them to any dealer.”

John Ogden

Torksey Caravans Ltd

Dealer Guard

With so much choice out there, how do individuals and businesses know they are getting the right cover? It is vital to check exactly what you are covered for. It is so easy for caravan traders to be swayed by the cheapest quote and the thought that you will probably never have to use it. The problem with these types of policies is that when an incident occurs and you need to claim, you may find that you're not covered.

Getting good value caravan trade insurance is about getting all the insurance benefits you require at a competitive price, not just selecting the cheapest option. Wilby Ltd work closely with its chosen insurer partner to devise a unique premium structure that relates solely to the caravan and motorhome industry and which reflects the different risks associated with the industry.

Because Dealer Guard has been designed exclusively for your dealership by people who understand your industry, you have peace of mind that your insurable assets and liabilities are covered by a specialist policy and not by an ill-fitting motor trade policy.

Having been heavily involved in the caravan and motorhome industry for over 15 years, we already have relationships with over 100 dealers, so we know the risks our clients face.

As a truly independent broker, we provide the right combination of quality and value together with the additional benefits of our own risk management service and health & safety advice, as well as an in-house claims department and loss adjuster service.

Because of this we are not only confident about the policy we can offer for your caravan dealer insurance, but also the service you will receive.

Our latest brochure is now online, click here to find out 5 reasons you should chose Dealer Guard for you dealers insurance.

Have a look at some of the benefits of the exclusive Dealer Guard Insurance Policy:-
  • Business Interruption - suppliers extension
  • £5m Public Liability limit of indemnity
  • Road Risk cover for damage to caravans and motorhomes on the road
  • Up to £5,000 for the loss of value in a caravan following damage
  • New for old replacement on any caravan up to 12 months old following major damage
  • Cars and vans owned by the company, that are written off are replaced at retail values not trade values
  • Automatic cover for: stock at exhibitions, stock in transit, customer's caravans, storage activities, alarm fitting
  • Comprehensive Cover for Caravans being towed in connection with the insured’s business

We have our own team of risk management consultants who can help you to put procedures in place to limit the risks your park faces and therefore potentially reduce the likelihood of claims. They can offer a range of services dependent on your needs including:

  • Risk Assessments

Our qualified and experienced consultants will work closely with your staff to ensure you are aware of the risks that exist in and around your business premises. 

  • Health & Safety Management

Our management systems can assist your business in complying with all aspects of the health and safety law, allowing you to get on with running your business.

  • Fire Safety

Our team of fire risk assessors are well equipped to carry out a comprehensive analysis of the potential risks to your premises.

Dealing with claims quickly, courteously and efficiently is at the heart of our philosophy. We know that one of the most important things for our clients is how we manage claims, that’s why all of our clients benefit from:
  • Nominated Handler  

Our clients have access to a nominated claims handler. This ensures that the person dealing with your claims understands your business. It also means that you have direct access to a dedicated contact, you won’t have to wait on hold to a call centre!

  • Claims Analysis

We’re here to help you understand and manage your claims. We will provide claim reports if required which cover all classes of insurance, and with the detail you need to ensure they are meaningful. The reports help to analyse patterns and ways to improve your claims experience.

  • 24/7 Claims Helpline

We know not all businesses operate 9-5, therefore we offer all of our client's access to a 24 hour helpline.

  • Free Motor Claims App & Key Retrieval 

All of our clients have access to a free iPhone app to enable their drivers to log claims quickly and effectively ensuring they gather the right information to help with a claim. We also provide key tags so that if keys are misplaced they can be reunited with their owners.

  • Loss Adjuster

To ensure you receive the best possible settlement in the event of a claim we can also offer the services of our own in-house Loss Adjuster

Key Policy Benefits

Key Policy Benefits


Automatic cover for stock in transit, exhibition, customer caravans


Public Limit of Indemnity



Loss of value, used or new following damage, up to



Automatic cover for alarms and tracker fitting including failure to perform

Andrew Woods Cert CII Andrew Woods Cert CII

Give us a call 01422 398 678

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