Bike Dealer - Motorcycle Trade Insurance for Bike Dealers

Bike Dealer is an award-winning motorbike dealer insurance policy designed by Wilby to meet the insurance needs of motorcycle dealerships.

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Ross Gardiner Cert CII

Ross Gardiner Cert CII

Development Executive


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We moved our insurance arrangements to Wilby Ltd’s Bike Dealer scheme in 2012 and could not be happier with the service we've received. We've found since joining the Bike Dealer team that they understand the bike trade and are prompt to respond to any queries we have. They also improved our cover and reduced our premium so the decision to move to them was an easy one, we would recommend them to any motorcycle dealer.


West Coast Harley

Motorcycle Dealer Trade Insurance

Bike Dealer is an award winning trade insurance policy offered by Wilby Ltd to meet the needs of motorcycle dealerships. We are able to provide cover that is designed to fit your business.

In 2012 Bike Dealer won a British Insurance Award highlighting the motorcycle trade insurance schemes success and there are now more than 80 dealers across the UK who are covered by the Bike Dealer scheme.

Talk to Wilby, and you’re talking to real people who understand motorbikes and understand your trade. We know the risks you face and we know how to deliver the right cover at the right price.

Plus, we have our own claims team and loss adjuster in house who will get you the best possible settlement if you need to make a claim.
Have a look at some of the benefits of the tailor-made Bike Dealer Motor Trade Insurance Policy from Wilby Limited:
  • Bespoke policy wording extended to provide full cover of loan or demonstration use
  • Underwritten by Allianz, one of the UK’s leading insurers
  • Interest free monthly payment plan
  • New for old replacement on cars, vans and motorbikes. If total loss or theft occurs to any vehicle owned by the insured if less than 12 months old from new
  • Seasonal increase provides 30% uplift of stock on dates to suit you
  • A dedicated claims manager 
  • Unaccompanied demonstration cover 
  • Staff driving cover
  • Windscreen claims do not affect no claims bonus
  • Motorcycle Training School Insurance

Additional Services

  • In house loss adjuster service ensuring rapid recovery and the best possible settlement in case of loss
  • In-house health and safety adviser to assist with compliance with regulations and legislation

Our Bike Dealer trade insurance scheme has been chosen by The National Motorcycle Dealer Association (NMDA) as their recommended insurance product ensuring that NMDA members receive award winning motor trade insurance. 

This recommendation further enhances the reputation of our successful scheme which also won a British Insurance Award last year and now provides cover for more than 80 dealers across the UK.

Stephen Latham, Head of NMDA said “We’re committed to offering our members a wide range of benefits provided by partners we believe can really add value. In the Bike Dealer product, we believe that we’ve found our members the perfect solution for their insurance needs and look forward to working with Wilby Ltd to promote this to our members.”

Here are some of the benefits of the tailor-made Bike Dealer Insurance Policy: 

  • Unaccompanied demonstration cover - not limited by age or experience and including pillion cover
  • Underwritten by Alllianz - one of the UK’s leading insurers
  • Interest free monthly payment plan
  • New for old replacement - on Cars Vans & Bikes if total loss or theft occurs to any vehicle owned by the insured if less than 12 months old from new 
  • Seasonal increase - provides 30% uplift of stock on dates to suit your business
  • A dedicated claims manager - so you can get straight through to speak to someone
We have our own team of risk management consultants who can help you to put procedures in place to limit the risks your dealership faces and therefore potentially reduce the likelihood of claims. They can offer a range of services depending on your needs including:
  • Risk Assessments

Our qualified and experienced consultants will work closely with your staff to ensure you are fully aware of the risks that exist in and around your business premises. 

  • Health & Safety Management

Our management systems can assist your business in complying with all aspects of the health and safety law, allowing you to get on with running your business. 

  • Fire Safety

Our team of fire risk assessors are well equipped to carry out a comprehensive analysis of the potential risks to your premises.

Dealing with claims quickly, courteously and efficiently is at the heart of our philosophy. We know that one of the most important things for our clients is how we manage claims, that’s why all of our clients benefit from:
  • Nominated Handler  

Our clients have access to a nominated claims handler. This ensures that the person dealing with your claims understands your business. It also means that you have direct access to a dedicated contact, you won’t have to wait on hold to a call centre!

  • Claims Analysis

We’re here to help you understand and manage your claims. We will provide claim reports as required by you which cover all classes of insurance and with the detail you need to ensure they are meaningful. They also help you to analyse patterns and trends and find ways to improve your claims experience.

  • Free Motor Claims App & Key Retrieval 

All of our clients have access to a free iPhone app to enable their drivers to log claims quickly and effectively ensuring they gather the right information to help with a claim. We also provide key tags so that if keys are misplaced they can be reunited with their owners.

Click here to download the Bike Dealer insurance brochure 
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Key policy benefits

Key policy benefits


Interest free instalments available


Unaccompanied demonstration cover


Staff driving cover


Up to 4 motorcycles in transit

Ross Gardiner Cert CII Ross Gardiner Cert CII

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